My come back installment comes in the form of Mitsubishi's Lancer commercial entitled "Blend". Lets take a look:
I know what you're thinking, "What could I possibly see in this car commercial that I actually want to comment on?" And you're right, there is nothing to comment on since it's just the same as any other car commercial we're bombarded with. And if whoever is the voice man for all these commercials is paid with cars then his garage must be bigger than Leno's.
That was not the commercial I wanted to talk about rather I wanted to talk about its much cooler twin:
I saw this particular bit during a preshow at the Sunshine theatre and instead of chucking my popcorn/raisinette duo at that screen like usual, I turned to my neighbor excitedly and exclaimed, "For once, I actually want to drive that!"
Mitsubishi finally experimented away from the same drones of fast moving, light shimmering off the dash, rave music blasting, trivial one in a million commercials we see everyday. They did something simple: they showed that the car could drive great and that it was actually fun. I'm impressed by the simplicity of the idea behind the commercial and even more impressed at how the motion of placing a camera behind the camera makes the act of driving the car in risky fast movements completely plausible.
This reinvention of the typical luxury sports car commercial only further enhances that despite having the same parts you can always make something new every single time. And just as CPB reinvented the sale flyers in newspapers for Old Navy, so too can Mitsubishi's team reinvent the car commercial.
But its sad the say that this reinvention only came with the price of birthing its boring typical brother. I can only imagine the intense stare down between the creative director and client on this one as the account person finally exclaimed, "Why don't we just do both, see how they do?"
Still, I commend the effort of putting out the reinvention. Hopefully Mitsubishi will see the potential as well, quite frankly I would love to see more of these out there in the world, maybe even a few professional test runs featuring real buyers in the passenger seats. I would be more than happy to ride shot gun in case anyone is asking.
