Jumping into this hectic career choice inevitably comes comes with its price. Late nights and endless deadlines, and invariably having family members tell you "winning" commercial ideas they thought of in the shower.
One of the perks to this business, however, is that you are compared to AMC's brilliant take on the advertising world in MadMen. "Yes," you will boldly claim to your aunt Tildy, "I am Don Draper."
Recently Banana Republic decided this bold showing of the 50's ad man biz was worthy of good suit and partnered with Lionsgate for the promotion along with followers Clorox, Vanity Fair and Variety.
Though this may be no great feat of advertising genius it did provide a great sense of what a good suit can mean to a man.
And lets face it, Jon Hamm can sell just about anything:
One thing I really love about this is that Banana Republic has decided to take on a quieter approach to branding themselves to the hit show. Rather than take on an obnoxious approach like GM's screaming logo treatments in Michael Bay's Transformers they simply tagged themselves in the corner and let you see the show.
Print for this campaign seems pretty cut and dry though I would like to take a moment to compare their ads:
To a print ad I made in my second semester portofolio class:
Interactive for this brand/show marriage is also pretty great though I'm not sure if BRep had anything to do with it (this may be the work of 8 O'clock Coffee), but such free publicity are the perks of tagging yourself with such a beloved show.
Overall I give Banana Republic a tip of the brandy glass for this move.
No comments:
Post a Comment