This past Tuesday, after getting a plea from the old folks for a six pack of Ensure (because they simply party that hard) I came across this DVD package design:
And seeing this I had to remember the words of Norman Rockwell:
"If it doesn't work, put a dog in it. If it still doesn't work, put a Band-Aid on the dog."
And after mulling it through my head for several hours, since the highlight of that day was Walmart, I decided that I needed to really look into this package design; for although I enjoy simple design style this is like the wheel of design layouts. There is an art director out there that got paid to put a dog on a box and call it a day. Can it truly be this simple? Can one really buy their weeks supply of Pigma Microns in various colors and point sizes with five minutes of design work?
How can this be true?
To answer these questions I did what any terribly bored but terribly disturbed junior art director would do and I made an entire Marley & Me design timeline chart:
And despite my better judgement, and after a quick foot to mouth dinner, I realized that this design layout did, in fact, have quite a bit of effort put into it. And I have to give credit to a designer who can take the same picture of a dog and play with it as much as this one has; because lord knows I would have stopped after number 4 and called myself a copywriter. It also goes without saying that the final design is, by far, the best design in the bunch.
So Rockwell was almost right.
If it doesn't work, put a dog in it. If it still doesn't work, then you just haven't play with the design long enough.
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