Flipping through one Monday, I saw the myriad of advertising noise print, the Sears catalogues, the buy one get one's, I flipped through the paper and found an ad that actually stopped me:
This new gem brought to us by the young and brilliant minds of Crispin Porter & Bogusky in Miami is really showcasing to us that even the mundane can reinvent itself into something entertaining. I'm very much impressed that finally somebody decided that the mid 90's designs found in every single newspaper in America was in need of an upgrade. The creepy quality the ad had was a plus as well and something that only Old Navy could pull off. With photos of the mannequins shoping for clothing and arm parts, decapitated models with a "Match the head to the fashion" section; Old Navy had me looking through there entire catalogue and wanting to see more.
Later, CPB introduced us to these characters:
And although they didn't use their creepy qualities to their full advantage they did still have fun with what seems like an oddly familiar set of characters. I do hope they take it just a little more extreme since it seems a little disappointing not to jump on something that can be so fun to watch. Their youtube minisodes seemed promising but lacked the imagination that was first witnessed in their newspaper prints.
If Old Navy loosens their reigns on CPB just enough (since we all know what the agency is capable of creating) they can have a campaign worth talking about for the next two years. What I saw in the newpaper print was new and terribly inventive.
I hope in continues.
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